ABOUT US
Our Promise: Straightforward Marketing Built With You
Contractors deserve marketing that actually works for their world. That’s why I started Hardhat Construction Marketing to give builders and trades a partner who knows the industry and delivers real results.
We’ve worked with general contractors, specialty trades, and construction firms facing the same challenges you do: competing for bids, staying compliant, and keeping a steady flow of qualified leads. Hardhat was built to cut out the confusion and give you marketing that’s clear, predictable, and easy to budget for with service tiers you can understand, upfront pricing, and reporting that helps you make better business decisions.
Expertise
What We Do
SEO & Local Search Optimization
Be the contractor they find first. We optimize for the right keywords and local searches so qualified leads call you instead of your competitor.
Website Design & Development
A contractor’s website should do two things: win trust and generate leads. We build sites that are simple, professional, and designed for action.
Paid Advertising (PPC & Social Media Ads)
Paid ads on Google, Facebook, and LinkedIn put your services in front of the right audience at the right time.
Content Marketing & Thought Leadership
Show your expertise and earn trust with content that educates homeowners and makes you the go-to contractor.
Conversion Rate Optimization (CRO)
Getting traffic is one thing, turning it into consultations is another. We optimize your website at every touchpoint to increase conversions.
Analytics & Performance Tracking
We set up reporting to show what’s working across your marketing, so you can invest where it counts and cut what doesn't.
Pricing
FOUNDATION
$1800/ monthly
+ one-setup $3000
What's Included:
For contractors and specialty trades who need a professional website that generates inquiries.
- This tier fixes outdated or missing sites with local SEO and consistent updates that turn traffic into leads.
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2 keyword-focused blogs per month
Helps you appear for “[service] + [city]” searches and keeps the site active in Google and AI searches.
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1 Project Spotlight & Portfolio update
Every job becomes proof of quality and a local SEO asset that builds trust.
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1 new or expanded service or city page
Dedicated pages rank better and convert better than generic pages or blogs.
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Ongoing SEO & call-to-action improvements
Small tweaks to titles, headers, buttons, and forms lift conversions over time.
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Local SEO upkeep (Google Business Profile, directories)
Clean, consistent local signals are required to show in Maps and “near me” results.
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Monthly reporting & recommendations
See what’s working, what to build next, and where to focus for more leads.
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New or refreshed website (5–7 core pages)
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Hosting, SSL, and maintenance setup
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Google Analytics, Tag Manager, and Search Console setup
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Domain + platform setup
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Technical SEO audit + fixes
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Initial keyword research and content map
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MOMENTUM
$3500/ monthly
+ onboarding fee $2800
What's Included:
For contractors and specialty trades with steady revenue who need more qualified leads.
- This tier fixes inconsistent results and wasted spend by adding CRM, Buildertrend, and conversion-focused campaigns.
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CRO updates & testing (pages, CTAs, landing layouts)
A/B tests reveal which headlines, forms, and layouts get more calls and form fills.
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CRM integration & lead source tracking
Every lead is captured, categorized, and tied back to the channel that generated it.
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Buildertrend setup & integration
Centralizes client communication, schedules, and job status—your operational edge as leads increase.
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Paid advertising (Google, Meta)
Brings in leads now while SEO compounds; retargeting pulls back undecided prospects.
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4–6 content pieces per month (blogs, service pages, case studies)
Expands keyword coverage and supports higher-value projects with proof and detail.
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Local SEO upkeep
Keeps Google Business Profile, service areas, and citations dialed in for your target cities.
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Monthly reporting call with strategic insights
Cost-per-lead, ROI, lead quality, and concrete next moves for the coming month.
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Access + onboarding across all existing platforms
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CRO baseline setup: form optimization, CTAs, segmentation
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CRM configuration + pipeline setup
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Buildertrend implementation + contractor onboarding
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Ad campaign builds (Google, Meta, initial retargeting)
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Content calendar + keyword expansion plan
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DOMINANCE
$6500/ monthly
+ setup & custom onboarding $4500
What's Included
For large contractors, developers, and specialty trades running multi-million-dollar projects across markets.
- This tier fixes limited visibility and weak systems with multi-location SEO, advanced lead management, and strategic insights.
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Multi-location SEO & service pages
Each office or service area gets its own optimized city/service page. This makes you visible in multiple markets at once and keeps competitors from owning search results in your backyard.
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Advanced paid ads (Google, Meta, CTV)
Precision targeting and retargeting ensure ad dollars go toward high-value contracts, not wasted clicks.
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CRM automation, lead scoring, & segmentation
Automates follow-ups, organizes leads by project size and type, and flags the most profitable jobs. This lets your sales team spend time on the contracts that matter most.
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Buildertrend management & optimization
We configure the essentials—project templates, schedules, approval/change-order flows, and the client portal—then train your team. You run it; your clients get a clear hub for updates.
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Weekly content production (blogs, service pages, case studies, whitepapers)
High-value pieces—service blogs, case studies, city pages, or white papers—produced every week. Keeps you top-of-mind online and proves expertise so it's easier to close jobs.
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Quarterly strategy workshops
Leadership-level check-ins where we review results, spot competitor moves, and set aggressive goals for the next quarter. You’ll never fall behind market shifts.
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Advanced reporting dashboards & attribution modeling
Tracks every touchpoint from first click to signed contract. You’ll know which campaigns and markets deliver the most revenue, so you can double down with confidence.
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Multi-market keyword research + competitor analysis
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CRM audit, automation setup, lead scoring, & personas
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Buildertrend integration across larger teams
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Advanced ad architecture (Google Performance Max, retargeting funnels, CTV campaigns)
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Dashboard buildouts or integration into existing systems
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Email sequence + automation setup for nurturing + upsells
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BLOG UPDATES
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Ready to turn your website into a steady source of projects?
From building a website that finally brings in inquiries to running advanced campaigns that outpace competitors, we focus on driving the visibility and leads your business needs to grow.
